RLVNCY Writes the Book on Digital Marketing for Bestsellers

RLVNCY Writes the Book on Digital Marketing for Bestsellers

RLVNCY Writes the Book on Digital Marketing for Bestsellers

Amanda Robson, author of “Obsession,” aimed to boost her ebook sales and reach the top of the bestseller lists. RLVNCY orchestrated a targeted, high-impact digital campaign across Facebook and Instagram, which helped contribute to Obsession’s incredible success to become a Sunday Times Bestseller and the number one ebook bestseller on Amazon.

Strategy

1. Audience Targeting

We leveraged the book’s themes and Amanda’s known audiences to create precise segments:

  • Fans of Thrillers: Targeting readers who enjoy dark, psychological thrillers
  • Followers of Similar Authors: Leveraging the similarities in writing style and themes and using the authors’ names within our post copy
  • Readers of Relationship Drama: Engaging those interested in complex, relationship-centric stories 
  • Overlayed with Kindle ownership and interest in eBooks

2. Creative and Copy

Our creative strategy involved:

  • Diverse Copy Lines: Highlighting the gripping, suspenseful nature of “Obsession” – playing on the different themes of the book dependant on the audience group
  • Compelling Visuals: Sourcing imagery that reflected the dark, thrilling storyline of the book.
Obsession client for RLVNCY header image, digital marketing agency milton keynes

3. Aggressive Bidding Strategy

To maximise visibility and engagement, we implemented an aggressive bidding strategy, ensuring Amanda Robson’s ads reached a wide and relevant audience quickly to help boost her eBook ranking

4. Tracking and Optimisation

Using Amazon tracking, we monitored campaign performance in real-time, allowing for continuous optimisation to drive sales effectively.

Results

  • Bestseller Status: “Obsession” soared to the number one spot on Amazon’s ebook list
  • Increased Sales: Significant boost in ebook sales, contributing to Amanda Robson becoming a Sunday Times Bestseller
  • Effective Engagement: High engagement rates on both Facebook and Instagram, driving traffic to the Amazon purchase page

Conclusion

RLVNCY’s focused and dynamic approach helped Amanda Robson achieve remarkable success with “Obsession.” By targeting the right audiences, crafting compelling creatives, and employing a robust bidding strategy, we ensured maximum impact and sales, solidifying Amanda Robson’s status as a top-tier author.

If you’re looking for a digital marketing agency in Milton Keynes that can drive tangible results, RLVNCY is your ideal partner. Contact us today to learn how we can help your business succeed.

For more information about our services get in touch, we’d love to chat.