Case Study: Launching Matty Brown’s Personal Training Business with Targeted Digital Marketing
Overview
Matty Brown was looking to transition from his gym role by continuing to build his own personal training business. He aimed to fully book his online and face-to-face coaching sessions so we crafted and executed a comprehensive digital marketing campaign to help Matty achieve his business goals.
Strategy
1. Audience Segmentation
We segmented Matty’s target audience into three primary groups:
- Health and Nutrition Enthusiasts: Individuals interested in overall well-being.
- Muscle and Strength Seekers: Those aiming to build muscle and increase strength.
- Weight Loss Aspirants: People focused on losing weight and improving fitness.
Each segment received tailored ad copy to enhance relevance and engagement.
2. Social-First Creative
To capture attention and drive conversions, we produced and shot a compelling social-first video. This video showcased Matty’s expertise, friendly approach, and the benefits of his training programs. Alongside the video, we created striking images to form the basis of a robust retargeting campaign.
3. Retargeting Campaign
We implemented a two-step retargeting strategy:
- Initial Engagement: The video ad targeted new audiences.
- Follow-Up: Those who watched the video were retargeted with the image ad featuring a bold call-to-action (CTA) and highlighted unique selling points.
Results
- Full Booking: Matty successfully filled all available slots for both his online and face-to-face sessions.
- Business Transition: The success of the campaign allowed Matty to transition from his gym role to focusing more on his private sessions.
Conclusion
By leveraging targeted audience segmentation, engaging social-first creative, and an effective retargeting strategy, RLVNCY helped Matty Brown fully book his personal training sessions. This campaign not only drove immediate bookings but also laid a strong foundation for Matty’s continued success in his independent personal training business.