Transforming Whetstone Tree Surgery with RLVNCY's Digital Marketing Expertise
Case Study: Transforming Whetstone Tree Surgery with RLVNCY’s Digital Marketing Expertise
Whetstone Tree Surgery required a total rebrand and tailored digital marketing support to help drive sales. By designing a new logo, rebuilding their website, and implementing a robust, always-on marketing strategy across Google Ads and Facebook, we tripled their bookings since the launch. Here’s a look at how we achieved this:
Project Goals:
- Rebrand Whetstone Tree Surgery with a fresh and modern logo
- Develop a new, optimized website to improve user experience and conversion rates
- Implement a comprehensive digital marketing strategy to drive growth
- Optimize campaigns for conversions using performance-driven content
- Track and enhance performance with tools like the Facebook Pixel.
Rebranding and Website Development: We worked on developing a new logo, better representing the quality and service Whetstone Tree Surgery offers, alongside a site that is not only visually appealing but also highly functional. We focused on:
- User Experience (UX): Ensuring the site is easy to navigate with a clean, intuitive layout
- Mobile Responsiveness: Making the site fully responsive to cater to the growing number of mobile users
- SEO Optimisation: Integrating keywords like “tree surgery Milton Keynes” and “professional tree services” throughout the site to improve organic search visibility
- Fast Load Times: Optimising images and using efficient coding practices to ensure quick page loads, reducing bounce rates.
Digital Marketing Strategy: With the new branding and website in place, we turned our attention to the digital marketing strategy. Our approach was multi-faceted, focusing on both Google Ads and Facebook Ads to maximise reach and drive conversions.
Google Ads Campaign:
- Keyword Research: We conducted extensive keyword research to identify high-performing search terms related to tree surgery
- Ad Copy: Crafted compelling ad copy that highlights Whetstone’s expertise, special offers, and unique selling points
- Bid Management: Implemented automated bid strategies to ensure the best possible ad placements
Facebook Ads Campaign:
- Audience Targeting: Utilised Facebook’s advanced targeting options to reach local audiences most likely to require tree surgery services
- Ad Formats: Employed a mix of image ads, carousel ads, and video ads to engage users and showcase the quality of Whetstone’s work
- Facebook Pixel: Implemented the Facebook Pixel on the website to track user interactions and optimise retargeting efforts. This tool has been invaluable in understanding user behaviour and improving ad performance over time.
“Working with Sam was fantastic, his knowledge and expertise, as well as the time he took to understand my challenges and the offer the best solution was brilliant. I also learnt a great deal and can now put this into practice on future work I create. A brilliant partnership – thank you!“
Since the launch of the new website and the digital marketing campaigns, Whetstone Tree Surgery has seen a threefold increase in bookings. The optimised website not only attracts more visitors but also converts them at a higher rate, thanks to its user-friendly design and targeted content. Our Google Ads and Facebook Ads campaigns continue to drive high-quality traffic, with a significant boost in sales.
Our holistic approach to digital marketing has proven to be a game-changer for Whetstone Tree Surgery. By combining a strong rebranding effort, a highly optimised website, and strategic advertising campaigns, we have set a new benchmark for their business growth.
If you’re looking for a digital marketing agency in Milton Keynes that delivers results, look no further than RLVNCY. Contact us today to learn how we can help your business thrive.
For more information about our services get in touch. Whether you need help with Facebook ads, Google ads, or a comprehensive digital marketing strategy, RLVNCY is here to drive your success.
