After 15 years working in the digital marketing industry, managing and spending in excess of £200M across a number of digital channels, working alongside some of the biggest agencies and media owners in the world – from Facebook to Google, LinkedIn to TikTok – and co-chairing the only body that represents brand owners advertising in the UK, we wanted to bring all this experience and expertise to help support local business – and start one of our own.
Our goal is a simple, yet increasingly complex one: we’re here to help businesses thrive in the digital age. In today’s online world, a digital-first approach isn’t just an option – it’s a necessity. And that’s where we come in.
What sets us apart is our specialist digital knowledge learnt at the highest level of the industry, our passion, expertise, support and a drive to ensure we spend as effectively as possible and stand up for advertisers of all shapes and sizes in a world of profit-driven media owners who don’t care how you set your campaigns up, as long as you’re spending!
Navigating the digital landscape can truly be a complex one, but our skills are in translating these complex journeys and strategies into easily digestible and actionable advice that can make your advertising spend go further, and set your business up for success.
We have seen how relevancy at every corner of your marketing strategy drives results, and we’re here to ensure you remain relevant.
But, what do we really mean by RLVNCY:
Relevancy is the heartbeat of marketing.
At RLVNCY, we’re passionate about this guiding principle. We embrace the impact of relevancy across the ever-evolving digital landscape:
In website development and content creation, relevancy is the cornerstone. It means crafting websites that resonate with visitors, offering a tailored experience that speaks directly to their needs. It’s about curating content that doesn’t just impress search engines but engages your audience, building simple user-journeys optimised for success.
Content marketing thrives when it’s relevant, addressing your audience’s passions and interests. The best remarketing and retargeting campaigns bring users back by tailoring messages to their past interactions and remaining relevant.
In social media marketing, it’s about knowing your audience inside out, ensuring your ads connect authentically with their interests, using content relevant to each platform, adhering to the latest trends and best practice. PPC advertising hinges on relevancy, selecting keywords and crafting ad copy that aligns with user intent, and relevant conversion tracking to drive the leading to best ROI for your business.
Relevancy thrives in email marketing through personalised messaging and targeting recipients.
SEO revolves around relevancy, ensuring that your website is discoverable by users actively searching for what you offer, and describing what you offer in compelling ways.
In influencer marketing, it’s about collaborating with influencers whose audience aligns with your brand’s values.
Mobile marketing is all about delivering location-specific offers and optimising for mobile users. And as we engage with customers through chatbots and virtual assistants, relevancy means providing timely, accurate, and contextually relevant responses.
In summary, relevancy is more than marketing jargon; it’s the essence of effective marketing strategies. It revolves around cultivating connections that hold meaning, setting yourself up for success and providing value for your customers, and effectively driving revenue for your business.
At RLVNCY, we harness the power of relevancy across the digital marketing landscape, ensuring that your brand resonates, engages, and excels in a world where relevance is king.