Doodl3verse: Creative Strategy Leads to Sell-Out Success
Overview
Doodl3verse, a vibrant colouring book brand, were looking for help to develop social-first video to promote their colouring books, alongside the development of a sophisticated pixel setup and the build of a TikTok shop to drive sales of their new range.
Strategy
1. TikTok Shop Success:
We set up a TikTok Shop for Doodl3verse, capitalising on the platform’s growing e-commerce potential. Through targeted content and our social-first creative, we were able to drive relevant traffic to their shop for each of the unique books in their range. The result? Doodl3verse not only smashed their sales targets but also sold out their stock in full, a testament to the power of social-first strategies.
2. Etsy Campaigns:
Understanding the importance of search visibility, we conducted in-depth keyword research to optimise Doodl3verse’s listings on Etsy for each of their books. Our paid campaigns ensured that their colouring books appeared at the top of search results, driving more visibility and sales to those searching for relevant products.
3. Social-First Creative Development:
To maximise success across our strategies, we crafted social-first creatives tailored to Doodl3verse’s audience. These creatives were designed to capture attention quickly, particularly on platforms like Instagram and TikTok, where visual appeal is crucial.
4. Advanced Tracking and Optimisation: We implemented a gold-standard pixel setup across Doodl3verse’s site, which allowed us to track customer behaviour accurately and optimise campaigns for maximum ROI. On Instagram, we ran ROI-optimised campaigns that saw impressive conversion rates, thanks to the precise audience targeting and the rich data from our pixel setup.
5. Creative Development: We also designed striking, eye-catching covers for Doodl3verse’s colouring books. We focused on creating vibrant covers, ensuring they stood out in a crowded market.
6. Results: Doodl3verse not only achieved its sales goals but surpassed them, with a complete sell-out of stock and a strong, scalable foundation for future growth. Our sophisticated digital marketing strategy, combined with creative excellence, proved to be a winning formula.