Teaching Digital Marketing Prowess with RLVNCY’s Sports-Focused Campaigns

Teaching Digital Marketing Prowess with RLVNCY’s Sports-Focused Campaigns

Teaching Digital Marketing Prowess with RLVNCY’s Sports-Focused Campaigns

Evolution Sports Education is dedicated to inspiring, educating, and motivating young people through P.E. and sports, making a lasting impact on schools and children. They approached RLVNCY to help fill their half-term, extra-curricular, and summer camps.

Objectives

  1. Increase enrolment for half-term, extra-curricular, and summer camps
  2. Target parents of children within the appropriate age groups
  3. Drive cost-efficient results and high engagement

Approach

1. Strategic Google Ads Campaigns

We identified high-performing keywords relevant to each camp theme, ensuring our ads appeared for the most pertinent search queries. Our approach included:

  • Keyword Research: Identifying terms parents use when searching for children’s sports activities and camps
  • Ad Copy Optimisation: Crafting compelling, action-oriented ad copy tailored to resonate with parents
  • Landing Page Alignment: Directing traffic to specific landing pages designed for each camp, maximising relevance and conversion rates
  • Retargeting: Implementing retargeting strategies to re-engage users who had previously visited the site but not completed enrolment.

2. Facebook Ads Targeting

On Facebook, we targeted parents within specific demographics and interests related to children’s sports and education. Our tactics included:

    • Audience Segmentation: Creating custom audiences based on age groups and parental status
    • Creative Assets: Developing engaging visuals and messaging that highlighted the benefits of Evolution Sports Education’s programmes
    • Retargeting Campaigns: Continuously retargeting parents who showed initial interest but hadn’t yet signed up.

    Evolution Sports client for RLVNCY, digital marketing agency milton keynes

    Results

    • Half-Term Camps: Fully booked the Easter half-term training programme, leading to the need to pause ads once capacity was reached
    • Extra-Curricular Activities: Successfully filled the extra-curricular activities programme, ensuring maximum participation
    • Summer Camps: Driving ongoing, cost-efficient results for the current summer camp, maintaining high enrolment rates and efficient use of the ad budget.

    Techniques and Optimisations

    • A/B Testing: Regularly tested ad copy, creatives, and landing pages to find the most effective combinations
    • Bid Adjustments: Continuously monitored and adjusted bids to ensure ads were cost-efficient and competitive
    • Conversion Tracking: Implemented robust tracking to measure the effectiveness of each campaign and make data-driven decisions.

    Conclusion

    Our targeted and strategic approach for Evolution Sports Education led to fully booked programmes and cost-efficient enrolment for their camps. By leveraging precise Google Ads keyword targeting and Facebook Ads segmentation, we maximised engagement and conversions. This case study exemplifies RLVNCY’s capability to deliver tailored digital marketing solutions that drive impactful results for educational programmes.

    If you’re looking for a digital marketing agency in Milton Keynes that can drive tangible results, RLVNCY is your ideal partner. Contact us today to learn how we can help your business succeed.

    For more information about our services get in touch, we’d love to chat.