The PT Centre going from Strength to Strength with RLVNCY's Digital Marketing Expertise
We executed a comprehensive rebranding and marketing strategy for The PT Centre, a private personal training facility. By designing a new logo, website and running complementary Facebook and Google Ads campaigns, we significantly boosted their business, increasing average weekly leads by 5x and tripling the number of introductory sessions.
Project Goals:
- Rebrand The PT Centre with a fresh, professional look
- Develop a new, optimised website featuring an easy-to-use online booking form
- Implement an always-on digital marketing strategy to drive growth
- Optimise campaigns for lead generation and client acquisition
- Enhance performance tracking with tools like the Facebook Pixel.
Rebranding and Website Development: We began by understanding The PT Centre’s goals and branding, developing a simple but professional logo to complement the new website design.
The website redesign was focused on creating a seamless user experience:
- User Experience (UX): We designed an intuitive layout that makes it easy for visitors to navigate and find the information they need.
- Mobile Responsiveness: Ensured the site is fully responsive, catering to users on all devices.
- SEO Optimisation: Incorporated relevant keywords such as “personal training Milton Keynes” and “fitness coaching” to improve organic search rankings.
Digital Marketing Strategy: With the rebranding and new website in place, we implemented a robust digital marketing strategy using Google Ads and Facebook Ads to attract new clients and drive leads.
Google Ads Campaign:
- Keyword Research: Identified high-impact keywords related to personal training and fitness in Milton Keynes
- Ad Copy: Created compelling ad copy that highlights The PT Centre’s unique offerings, experienced trainers, and special introductory sessions
Facebook Ads Campaign:
- Audience Targeting: Leveraged Facebook’s targeting capabilities to reach a local audience, looking for personal training, and interested in health and fitness
- Ad Formats: Used a mix of image ads, carousel ads, and video ads to engage potential clients and showcase The PT Centre’s facilities and training programmes
- Facebook Pixel: Implemented the Facebook Pixel on the website to track user interactions, allowing for precise retargeting and performance optimisation.
Results: Since launching the new website and marketing campaigns, The PT Centre has experienced remarkable growth. The optimised website and online lead form makes it easier for potential clients to schedule sessions, contributing to a 5x increase in average weekly leads. Additionally, the number of introductory sessions has tripled, demonstrating the effectiveness of our targeted ads and lead generation strategies.
“A huge thanks to Sam and the team’s work on the new website and logo, it’s really helped set the tone for our facility and stepped up our online presence massively! We’ve been going from strength to strength, and couldn’t be happier” – Adam Howkins, Director – The PT Centre
Our integrated approach to digital marketing has delivered outstanding results for The PT Centre. By combining a professional rebranding effort, a highly functional website, and strategic advertising campaigns, we have significantly boosted their business growth – and had great fun along the way.
If you’re looking for a digital marketing agency in Milton Keynes that can drive tangible results, RLVNCY is your ideal partner. Contact us today to learn how we can help your business succeed.
For more information about our services get in touch, we’d love to chat.
