Gin-vincible Growth: Digital Marketing Elevates The Copper Cork

Boosting Bookings for The Copper Cork with RLVNCY's Digital Marketing Strategies

We partnered with The Copper Cork, a mobile gin bar, to elevate their brand and drive bookings. By leveraging Facebook and Google Ads, we targeted users around special occasions, creating engaging videos and images from events. Our efforts resulted in securing a record number of summer bookings, achieving the highest number of bookings The Copper Cork has ever received over an 8-week period.

Project Goals:

Promote The Copper Cork’s services as a mobile gin bar for hire
Develop and execute targeted Facebook and Google Ads campaigns
Create engaging content tailored to different events
Optimise campaigns to maximise bookings and ROI

Digital Marketing Strategy:

Facebook Ads Campaign: Our approach with Facebook Ads was to create highly engaging and targeted campaigns:

Audience Targeting: We utilised Facebook’s advanced targeting options to reach users celebrating birthdays, planning weddings, and organising various events. This ensured our ads were seen by people most likely to be interested in hiring a mobile gin bar
Ad Formats: Created a mix of short videos and captivating images from past events to showcase the unique appeal of The Copper Cork. These visuals were crucial in capturing the attention of potential customers
Event-Specific Copy: Tailored ad copy to highlight the versatility of The Copper Cork for different events
Continuous Optimisation: Monitored ad performance and made real-time adjustments to targeting, creatives, and copy to ensure optimal engagement and conversion rates. This iterative approach allowed us to refine our strategy and maximise bookings.

Google Ads Campaign: Parallel to our Facebook strategy, we implemented a comprehensive Google Ads campaign:

Keyword Research: Identified high-intent keywords such as “mobile gin bar hire,” “gin bar for weddings,” and “event gin bar hire.” This ensured our ads appeared in relevant searches
Ad Copy: Developed compelling ad copy that highlighted the unique features of The Copper Cork, such as its stylish setup, high-quality gin selection and cost efficient prices. We also included strong calls-to-action to drive enquiries and bookings.
Landing Pages: Created dedicated landing pages for different types of events, such as weddings, corporate events, and private parties. These pages were designed to be highly relevant to the ads, improving user experience and conversion rates
Ad Extensions: Utilised ad extensions like callouts, sitelinks, and structured snippets to provide additional information and increase ad visibility.

Results: The results of our campaigns were outstanding. Over an 8-week period, The Copper Cork achieved the highest number of bookings in its history. Our targeted and optimised Facebook Ads drove significant engagement, while our strategic Google Ads ensured The Copper Cork appeared prominently in relevant searches.

Our targeted and strategic digital marketing approach has proven to be a game-changer for The Copper Cork. By creating engaging content and implementing effective advertising campaigns, we successfully elevated their brand and drove a record number of bookings. If you’re looking for a digital marketing agency in Milton Keynes that can deliver exceptional results, RLVNCY is your go-to partner. Contact us today to learn how we can help your business thrive.

For more information about our services, visit our website or get in touch with our team. Whether you need help with Facebook ads, Google ads, or a comprehensive digital marketing strategy, RLVNCY is here to take your business to the next level.