Driving 100% Attendance for Lekeitio English Centre’s Summer School

Lekeitio English Centre, a language school focused on teaching English to Spanish speakers, approached RLVNCY with the objective of filling their summer school programme to capacity. Our mission was to achieve 100% attendance through highly targeted Facebook ads. Additionally, we were tasked with maintaining a steady stream of enrolments through ongoing Google ads campaigns, ensuring bilingual ad copy and landing pages to accommodate both English and Spanish speakers.

Objectives

Achieve 100% attendance for the summer school programme
Implement and manage continuous advertising campaigns for regular enrolments
Develop bilingual ad copy and landing pages to cater to both English and Spanish-speaking audiences
Drive a high ROI and maintain cost-efficient student enrolments.

Approach

1. Strategic Facebook Ads Campaigns

We designed and implemented Facebook ads in both English and Spanish. These ads were tailored to two primary segments:

Spanish-speaking adults interested in learning English.
Parents of children seeking an English language school for their kids.

Using local area targeting, we focused on the Lekeitio region to maximise relevance and engagement. The creative assets were designed to be engaging

2. Continuous Google Ads Campaigns

To sustain regular enrolments outside of the summer school, we ran ongoing Google ads in both English and Spanish. This involved:

Creating two landing pages: one for English speakers and one for Spanish speakers, ensuring consistency across advertising, keywords, and ad copy
Keyword optimisation: Extensive research to identify the most effective keywords for each language
Ad copy consistency: Ensuring the message was clear and compelling in both languages, written for high quality scores and lower costs

3. Social-First Creative Design

Understanding the importance of platform-specific content, we produced social-first creative in various formats. This allowed our ads to run seamlessly across both feed and stories without compromising design or engagement.

4. High ROI and Cost-Efficient Enrolments

Our comprehensive approach led to an impressive ROI of 8:1, significantly enhancing cost-efficiency in student enrolments. This result underscored the effectiveness of our targeted strategies and creative assets.

Results

100% Attendance: Successfully filled the summer school programme
Sustained Enrolments: Continuous stream of student enrolments through effective Google ads campaigns
Bilingual Outreach: Enhanced engagement and conversions with bilingual ads and landing pages
High ROI: Achieved an 8:1 ROI, demonstrating exceptional campaign performance and cost efficiency.

Conclusion

Our collaboration with Lekeitio English Centre highlights the power of targeted digital marketing strategies. By leveraging bilingual ad copy, local area targeting, and social-first creative, we were able to drive significant results and help the centre achieve its enrolment goals. This case study exemp