How RLVNCY drove sales of author Vanessa Carnevale’s latest novel, The Memories That Make Us through Facebook and Instagram advertising.
Vanessa Carnevale is a freelance writer based in Melbourne. She has contributed to The Green Parent, The Huffington Post, Muse, and Italy magazine, among others. Her debut novel was published by HQ in Australia earlier this year. She was a finalist in the Best New Author category for the AusRom Today Readers Choice Awards 2017.
RLVNCY used Facebook and Instagram to drive people to Amazon to purchase The Memories That Make Us, across the UK, USA and Australia. We layered both demographic and behavioural targeting to isolate audiences most likely to purchase the book, and used social-first creative to drive results.