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  • Sinclair Buys 21 Regional Sports Networks From Disney in $10.6 Billion Deal
    Disney has found a buyer for all but one of the regional sports networks it agreed to divest as a condition of its merger with Fox. The company has sold 21 of them to Sinclair Broadcasting Group in a deal valued at $10.6 billion. In March, Disney completed its $71.3 billion purchase of Fox, but...
  • 5 Ad Tech Stats That Stood Out This Week
    After months of grim news for the ad-tech sector, this week held a few positive signs for the space. A report found that ad fraud had declined slightly since 2017, while three ad-tech startups raised nearly $100 million collectively in investment rounds. Criteo's struggles continued, however, despite a 3% year-over-year revenue increase that failed to...
  • Facebook Is Dousing Bonfire, Its Houseparty Clone Group Video Chat App
    Facebook confirmed that it will shut down Bonfire, the Houseparty-like group video chat application it began testing in Denmark in September 2017. The app was never available in the U.S. A Facebook spokesperson said, "In May, we'll be ending support for the Bonfire tests. We'll incorporate elements of what we learned into other current and...
  • What We Learned About the Future of Video at IAB’s NewFronts Wrap-up Event
    After a NewFronts week that kept advertisers running from presentation to presentation to hear publishers' pitches for digital videos, some trickled in Friday to the week's final event, the Interactive Advertising Bureau's day-long insights symposium. After munching on bagels and yogurt at WellSaid, Convene, near New York's Bryant Park, attendees wandered into a large conference...
  • This New App Wants to Connect Women in Advertising to Provide Tools and Support
    Who do you turn to when you're a woman trying to navigate your career in advertising? One app hopes you'll turn to your fellow--or rather, the Fellow app. While it's still in the beta-testing phase, the platform aims to fill a gap in the industry and provide women with "the tools needed to meet relatable...
  • MDC Partners Will Pay Its Former CEO Almost $4 Million This Year
    Agency holding companies MDC Partners and WPP are very different in terms of scale, history and influence, but they have at least one key thing in common: Each company's former CEO continues to make quite a bit of money from the business he used to run. Martin Sorrell made approximately $4 million from WPP in...
  • Casper Is Swapping Its Logo to Adorn (Some of) Its Boxes With Its Sleep-First Mission
    Having just celebrated a half-decade in business, Casper is expanding beyond its reputation as the company that upended the mattress industry and putting its muscle behind becoming an end-to-end sleep brand. Right now, that sleep-first mission is right on its packaging. For a limited time, Casper is removing its brand name and logo from a...
  • Pinterest Tops Other Apps and Social Platforms in Emotionally Connecting With Users
    Pinterest prides itself on its visual search capabilities and on being a prime destination for people searching for ideas. Now, it's proved its ability to develop emotional connections with its users. According to the Brand Intimacy 2019 Study from brand relationships agency MBLM, Pinterest topped the list of applications and social platforms, moving up from...